What determines the costs of a digital product passport for tyres
There is no fixed European tariff for the digital product passport for tyres. The regulation itself does not prescribe a price; that is determined by the market, between manufacturers, importers and the parties that technically compile and host the passport. What does determine the costs, however, is reasonably clear to identify: the number of products for which you need a passport, the state of your source data, and the duration of the obligation to keep that information available.
The regulation (ESPR) requires that the passport remains accessible for ten years via a QR data carrier. That duration is itself an important cost factor: it is not a one-time creation, but hosting, maintenance and possible updates over a longer period. Exactly how much that costs for tyres specifically is not yet clear — the delegated act with the technical requirements is expected in 2027 according to the European Commission's work plan. Only after that will it become clear which data fields are mandatory, and that directly affects the amount of work behind a passport.
Where the amount comes from
A digital product passport is not a separate document, but a data structure linked to a physical product via a QR code. The costs you encounter typically sit in three layers: collecting and organising the product data, technically compiling and hosting the passport, and the QR carrier itself that ends up on or with the tyre. For companies that already maintain this data in a structured way in an ERP or PIM system, the first layer is limited. For companies that still have the same information scattered across spreadsheets, supplier emails and paper product sheets, that first step is often the largest cost item — not the technology that follows.
Who compiles the passport also makes a difference. At tyrepas.eu, the passport is built from the data supplied by the manufacturer or importer; we provide hosting for the mandatory period and supply the QR data carrier. That is a different cost structure than if a company were to set this up and maintain it entirely itself, including the responsibility for ten years of availability. how that data chain fits together exactly shows where the information in a passport comes from and who carries out each step.
What affects costs in practice
Number of products and variation in the assortment
A tyre importer with a handful of main models has a different task than a wholesaler with hundreds of SKUs in sizes, profiles and brands. Because each passport in principle belongs to a specific product, the scope of work grows roughly in line with the number of different products, not with the number of units sold.
Quality and source of the source data
The more complete and unambiguous the data that a manufacturer or importer supplies, the less correction work is needed before a passport is correct. Missing or contradictory data — for example different specifications between a technical sheet and a packaging label — require extra investigation, and that work costs time, regardless of who does it.
Duration of the mandatory availability
The obligation to keep the passport accessible for ten years means that hosting is not a one-off expense but an ongoing one. When assessing an offer, it is therefore worthwhile to check whether that ten years is included in the price, or whether additional costs will be incurred later.
What is not yet fixed
Because the delegated act with the precise requirements for tyres has not yet been published, it is also not yet known how detailed the mandatory data fields will be, and thus how much work lies behind them. As soon as that act appears, that will become clearer — until then, any concrete amount per tyre or per assortment is an estimate, not an established fact. For the current status of this regulation and where exactly the text can be found, you can consult the knowledge base with the regulation explained by subject consult.
How to gain insight into this for your own assortment
Because costs are strongly linked to the scale and condition of your own product data, a general indicative price for an individual company is not very meaningful. With a brief scan that maps your situation you get a free indication of where your own assortment approximately stands, without having to create an account first. Frequently asked questions about the structure of the product passport and the role of tyrepas.eu in it are collected on the frequently asked questions page.
The exact implications for your own company, including any financial considerations regarding procurement or contracts, are best assessed with your supplier or an advisor who knows your assortment. If you would first like to get an idea of where your company stands, do the free quick-scan or read through the topics in the knowledge base at your leisure.