Yes, you can in principle set up part of the digital product passport for tires yourself: collecting data, choosing which information you include and preparing that data is work that can stay within a company. Where it becomes more difficult is the other part: the passport must remain accessible for years via a fixed QR code, even if your software supplier disappears, your website changes or your company changes ownership. That long-term, technical part is where doing it yourself often runs into limits.
The question "can I do this myself" actually falls into two questions. The first is: can I myself determine and compile which data goes into the passport? You can usually answer that question yourself, or with help from someone who already knows the product data. The second question is: can I myself guarantee that the QR code on the tire, over the years, continues to point to a working page? That is a different kind of obligation, and it is less optional than it may seem at first sight.
What you can practically arrange yourself
The collection of source data usually lies with you or your supplier: technical specifications, test results, material data and the documents that are already mandatory for import. Whoever already has that data in order in an ERP or inventory system has actually already done much of the work. Compiling a first version of the passport, determining the structure and coordinating with a manufacturer or importer is work that can stay within the organization, especially with a limited number of tire models.
Assessing whether your company even has the role of provider is also something you can form an initial picture of yourself. That picture does not have to start from scratch: a short checklist with the characteristics of your situation often already provides direction. get an initial indication in a few questions is intended for that, and is free to go through without needing an account right away.
Where doing it yourself runs into limits
The limit lies with things that are not one-time, but must continue to work for years. A QR code on a tire must, even after ten years, point to a page that still exists. That means someone has to manage that domain name, pay for the hosting, replace the server as it becomes outdated, and ensure that the page stays online even if the person who set up the passport no longer works at the company. For a single tire model, that is manageable. With hundreds of models, spread across multiple brands and with varying suppliers, that becomes a different kind of task than filling in data.
There is one more thing: the delegated act that sets the precise requirements for the passport has not yet been published at the time of writing. Once those requirements are known, that could have consequences for the format, the links or the way data must be offered. Whoever hosts the passport entirely themselves must continue to follow those changes and implement them themselves. That is not a matter of unwillingness, but of time: someone has to follow it, understand what it means for your models and actually carry out the adjustment.
An assessment that differs per company
Whether doing it yourself is practical depends greatly on the number of tire models you carry, whether you already have internal IT capacity that can support this kind of long-term obligation, and whether you already use software that can easily be connected to a data carrier. An installation company with a handful of models for its own fleet is facing a different assessment than an importer with a broad range that changes annually.
If you want to make a choice here, it is wise to first understand how the data flow behind a passport actually works, before you decide who executes which part. how the data flows from source to QR code provides an overview of this, regardless of who performs the execution. A comparison of the costs of self-hosting versus hosting by a platform is also part of that consideration; an overview of the costs per situation makes that component concrete.
This text describes the regulation and practice in general terms and is not legal advice about your specific situation. For an assessment tailored to your business, a lawyer or the competent supervisory authority is the appropriate party.
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