When you hear that a digital product passport for tyres is coming, the first question is often not "what does the regulation say", but "who at our company needs to deal with this". The answer is: usually a small group, each with a different kind of knowledge. Someone must keep track of the overview, someone maintains contact with the software supplier, and the people on the shop floor mainly need practical instructions: what do I do with that QR code, and what do I not.
So it is not a matter of training the entire organisation. It is about a few concrete roles that, each from their own task, will be dealing with the passport. Below are the roles that in practice most frequently come back with companies that import, trade or procure tyres for a vehicle fleet.
Purchasing and contract management
The person who concludes tyre contracts or negotiates with manufacturers and importers will have a new point of attention: who supplies the data for the passport, and in what form. This belongs in the contract, not in a separate verbal agreement. For those who have not yet laid this down, it is wise not to delay this conversation until the regulation is fully in force.
Warehouse, fitting and logistics
Employees who receive, store or fit tyres mainly need simple, operational knowledge: where is the QR code, what happens if the sticker is damaged, and who do they report it to. This is information in the practical sense of the word — not a course on regulation, but a short instruction that fits just as well on a work instruction card as in a training manual.
The contact person towards the software supplier
Someone in your organisation will then maintain technical contact with the party that hosts the passport and supplies the QR data carrier. That person does not need to know the regulation, but must know which questions are relevant: where does the data come from, how is it updated, and what happens if there is an error message. Anyone who wants to see how such a link looks in broad strokes will find it on the page where the data flow is explained.
Management or quality responsible
At management level, or with whoever bears the quality responsibility, the task is to maintain an overview: is the passport complete, is it up to date, and is there a point of contact if a supervisory authority asks questions. This is not necessarily a new function, but it is a new task that must be assigned somewhere — otherwise it falls between the cracks.
Information is practical, not a legal course
The word "information" immediately evokes the image of a compulsory training or a process with the works council at some companies. With the tyre passport, it is fundamentally about something different: it is about a product, not about monitoring or assessing employees. Whether a subject within your company falls under co-determination depends on the specific situation and is something to discuss with HR or, if in doubt, with a lawyer — that is not an assessment to be made in an article like this.
What is clear: the sooner you know which roles in your organisation will be dealing with the passport, the less urgency there will be once the date is set. The delegated act for tyres is expected in 2027 within the ESPR work plan 2025-2030; once it is published, the exact date of entry into force will follow. Until then, it is mainly a matter of dividing the internal responsibilities in advance.
What you can do now
Do not start with the regulation itself, but with your own situation: which tyres do you sell or buy, and who in your organisation becomes involved in the process. In the knowledge base, sorted by topic you will find the concepts and obligations relevant to your role, without having to work through the entire text of the regulation.
Do you want to quickly know whether and how the tyre passport affects your company, and which roles within your organisation need attention? Take the free quick-scan via get an initial indication in a few questions, or read the frequently asked questions on an overview of questions that other companies ask us. That takes you a few minutes, and gives you a more concrete picture than any general text about the regulation ever could.